[ Measuring AI search ]
Know what changed—and what the numbers mean.
A practical guide to separating AI mentions, citations, referrals, leads and sales.
Book a 30-minute call[ 01 ]
Begin with a defined question set.
Choose questions that reflect actual buying decisions. Keep wording, assistant and date with observations. Repeated checks can reveal variation, but a small sample should not be described as a definitive market ranking.
[ 02 ]
Follow the path to a business action.
Visibility, referral sessions, signups, qualified leads and closed sales are distinct. Ask how each is counted and whether a source is directly observed, survey-reported or inferred. Higher conversion is not automatically a higher close rate.
[ 03 ]
Preserve the caveats.
Different analytics tools and attribution windows can produce different numbers. Last-click reporting can miss earlier discovery. An observed change after publishing is not, by itself, proof that publishing caused it.
[ A shared ambition ]
Great things
aren’t done alone.
Tell us where you want to go. We’ll talk through whether 1Alexander is the right agency to help.
Book a 30-minute callEstablish · $3,500/month · Complete · custom scope
Original artwork uses credited Alexander characters as brand metaphors. No affiliation or endorsement is implied.